Plumbing is a more competitive business than ever. There’s little room left for plumbers who refuse to innovate or improve their business. In a trade that relies on an ability to rope in new clients as much as a practical know-how on piping and drainage, tradies need to be savvier than ever in the way they generate sales.
Plumbing is a more competitive business than ever. There’s little room left for plumbers who refuse to innovate or improve their business. In a trade that relies on an ability to rope in new clients as much as a practical know-how on piping and drainage, tradies need to be savvier than ever in the way they generate sales.
Here’s how you can get more customers to your plumbing business.
Go digital.
As a plumber, you will have to keep abreast of the times sometime. If you’re a Luddite, stop being so as soon as you can and enter the digital age. More plumbers than ever are toting tablets and smartphones like their business depends on them — because, well, their business really depends on them. There are mobile applications available today explicitly intended to facilitate the difficult task of lead generation and the dirty work of plumbing itself. If nothing else, apps have streamlined the payment process. Nowadays it’s so easy to install, for example, a Square checkout reader on an iPad to accept credit card payments or lug an iPhone that has Apple Pay enabled. Besides, you can easily respond to urgent emails on the go with mobile gadgets in hand. Going mobile dovetails with a business that is, by nature, mobile. Read More
